iVOA - SOLANGE KNOWLES NEW SONG "LOSING YOU"

Solange's new video for her song "Losing You" was shot in Cape Town, South Africa. I have always had this intense feeling about showing poverty as an interpretation of Africa most especially by those that have the slightest idea about life in Africa, but this vid. has a different feel maybe its the sense of humbleness and funful way that it was made. Solange rocked and i just love the playfulness and the way she has embraced her African roots. The vid. was well executed i'll say. 

This is what she had to say to 'pitchfork' about the concept; 

"When Melina [Matsoukas] and I decided
 to film ‘Losing You’ in South Africa,
 we really didn’t have a real firm concept
 in place. It was sort of a grab a 
camera and let’s go moment. I knew
 I wanted to capture a couple things:
 the vibe of our friendship and all of the
 crazy escapades we’ve gotten ourselves
 into all over the world, and the abstract
 and elegant Le Sape Society 
(Society for the Advancement of People of Elegance)
 formed in the Congo 
which was documented by Daniele Tamagni
 in his Gentleman of Bacongo book.
  We called Daniele to guide us, and 
some of my friends from New York
 came down to Cape Town and 
we all had a very damn good time.”

LOVE THE VID.!!! Enjoy!!

Hope you make this your jam for the rest of the year, 'cos i will! (Big Smile) :)
OMOH.